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Listen! Do Not Join Any MLM or Business Program Until You Have Read This!

Take a minute and read this very new and controversial FREE Report that reveals the secret behind residual income.

In this report, you will learn the painful truth about home businesses, and why over 95% of MLM home businesses fail. You owe it to yourself to educate yourself via this FREE Report, and avoid ending up in the 95 percentile of those that fail.

While it is true that what you don’t know can hurt you, it is equally as true, that what you do know, can save you thousands on bad investments in MLMs and business programs that do not and can not deliver!

But if you have already spent or even lost large amounts of money on faulty MLMs, scams and/or business programs, take heart! It is not too late to re-educate yourself, and arm yourself against any future failures through the knowledge and understanding of how MLMs work.

Many people have already availed themselves to learning the secrets to succeeding in their online businesses, and in actuality it is not a secret at all, it is at the cellular level, “commonsense” that is seemingly, not so common.

Despite the 95% failure rate, it is a proven fact that a small number of people do make a living online, and are earning for themselves significant residual incomes. But the key to their successes is being well-informed, and when one is well-informed they tend to make well-informed decisions.

So why not become one of the well-informed, you owe it to yourself.

Reasons Your Small Business Needs a Professional Website

3 Reasons Your Small Business Needs A Website

Starting up a business can be an exciting, yet highly stressful time. Getting your first customers is a thrill and the future is looking bright. Then you hit the infamous “Dip” made famous by the short book written by Seth Godin. You have a small client base, however new customers are not being acquired. Here are a few reasons why having a professional website can bring in those new customers you have been craving for.

1. A Statement

Having a website makes you “official”. Being business owners we know the importance of being professional. A website that is designed by a web design firm, and not a “home-made” page, will properly represent your company to everyone who is a visitor (future customer or investor). Make a statement about what your company represents and the service you offer. A business card can only give a small portion of information. A website you have much more of a chance to make an impact and statement to a future client.

2. Best Return of Investment (ROI)

Marketing your business can be a very expensive, yet necessary procedure. Billions of dollars are wasted on advertising each year. The best ROI is what every marketer drives for. You can spend money on advertising on late night TV, but you have a product directed to parents of children. This would not be effective marketing, even though late night TV ads are less expensive. The market you are targeting is most likely asleep, because of work and the kids school in the morning. So much money is wasted on advertising on TV, most people do not watch commercials. In fact with the recording technology of today, quite a few people fast forward through commercials. A website is a lot more affordable than a TV commercial. A website can generally pay for itself in just one month. It will continue to bring in revenue and new clientele. The internet is the most effective and direct method of marketing.

3. Everyone Is Doing It

You always want to stand out and differ your business from others. You want to get as much positive attention to your business and hope that the promotion converts into new customers. No promotion is just as bad as negative promotion. Everyone is getting a website for their companies. If you do not have one, you do not stand out at all. The way you stand out when “everyone is doing it” is by doing it better. Have the best website. Hire someone who will design your site in a stand out way.

There are so many website design firms out there, choosing one can be a difficult task. We suggest choosing one that has a monthly service. The monthly service will usually include hosting, maintenance, and SEO. SEO is very important, because it will bring traffic to your site. Also in the package will be included any updates to your site. These packages usually save you hundreds, if not thousands of dollars for your website design.

Good Luck and work hard through the dip you may be stuck in. Becoming successful requires great ideas followed through with hard work and determination.

Selecting the Best Business Broker to Sell Your Business

As the managing director of a Pittsburgh based lower-middle market mergers & acquisitions firm I hold a unique perspective on the business transaction marketplace, the advisors offering you their services and the questions that you should be asking to make sure that you hire the RIGHT business broker / intermediary to represent your business for sale.

The most important thing to remember when interviewing potential business brokers is that it is the job of whomever you hire to CREATE A MARKET FOR and ultimately SELL your business. This may seem rudimentary. However, it must remain at the core of your broker selection process to assure the best intermediary is hired to represent your business for sale.

Does the person you are interviewing have the ability to successfully create a competitive market for your business and secure the best possible buyer for the business? Unlike owning stock in public corporations, real estate and/or other investment vehicles where an active, public market exists to divest your ownership share, no readily available market currently exists for the ownership transfer of your privately held business. Therefore, it is the fundamental responsibility of the representative you hire to create that market for you.

How do you determine if the individual or firm you are interviewing possesses the ability to create an active market for your business?

Here’s where I suggest you concentrate your efforts:

- How does the business broker or intermediary plan to market your business for sale? Will they simply post it on the internet and hope that is sells? If this is the case I strongly suggest you consider another direction. Successful intermediaries will take an active approach to selling your business. In addition to listing the business for sale on available internet sites, successful representatives will:

1. Contact strategic industry buyers confidentially inquiring about their interest in a potential acquisition.

2. Present your business to an internally maintained database of financial and strategic buyers.

3. Contact other local professionals (accountants, attorneys, etc.) to provide them with a confidential overview of the businesses they are offering for sale and inquire if any prospective clients may have an interest.

4. Work with other business brokers and business intermediaries to cross-pollinate deal flow. Example: If an intermediary from ABC Business Brokerage is working with a buyer for a distribution company and another business broker from XYZ Business Brokerage is working with the seller of a distribution company, only the intermediaries working together will uncover the fit. Not all brokers will cooperate with other intermediaries. Make sure yours will.

Now for my list of cautions:

- Do not get hung up on the business broker’s experience within your industry. Any intermediary worth his commission that does not currently possess experience within your industry will seek it. The importance of industry experience will vary depending on the industry and size of the business. However, it is important to recognize that industry experience is secondary to whether or not you believe in the intermediary’s ability to successfully create a market and consummate a sale for your business.

- Price should not be the determining factor on who you hire. Remember the old adage, you get what you pay for? Don’t learn this lesson while selling the biggest and most valuable asset that you own. Work through the process detailed above and hire the BEST person for the job, not the cheapest.

- Don’t have the person selling the business be the one to opine to the value. I have seen a lot of brokers attempt to value businesses. My advice, be cautious with this approach. Unless your business is so small that there is no cost / benefit to hiring an accredited, independent third party for the valuation, I would recommend you do so. Knowledgeable buyers will not find comfort in a value derived by your hired representative. An independent, certified, third party is a must. Accrediting agencies include: The American Society of Appraisers, The Institute of Business Appraisers and The American Institute of Certified Public Accountants.

Your business is for all intents and purposes the largest and most valuable asset that you own. Selling it can be a highly emotional and stressful process. When selecting a representative to handle the sale, take the time to interview multiple intermediaries. Compare and contrast their styles, methodologies and work ethics. Don’t get blinded by the cost as most good intermediaries will easily pay their own fee through the added value they will bring to your transaction. And remember, hire the person you feel is best suited and motivated to generate a market and complete the sale of your business at the maximum potential selling price.